Having earlier said that India will be at the centre its growth plan, Netflix is set to begin offering a Rs 199 per month plan in India from today (24 July), NDTV has reported.
The plan will compete with similar plans by other content streaming services like Amazon Prime and Hotstar, which offer Rs 129 per month and Rs 299 per month plans to customers. The new plan will work on mobiles and tablets and will allow SD streaming on one stream at a time. The plan however, won’t allow streaming on televisions.
Netflix has several other plans in India which cost Rs 499, Rs 649 and Ts 799 with features like HD streaming, number of concurrent streams and Chromecast and Fire-Stick support.
Ajay Arora, Director, Product Innovation at Netflix said “Our members in India watch more on their mobiles than members anywhere else in the world – and they love to download our shows and films. We believe this new plan will make Netflix even more accessible and better suit for people who like to watch on their smartphones or tablets – both on the go and at home.”
The new plan had been announced by Netflix in its letter to shareholders earlier.
“We believe this plan, which will launch in Q3, will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay TV ARPU is low (below $5). We will continue to learn more after launch of this plan” the company letter read.