With 700 million internet users, India has one of the strongest market potentials for digital education. Even though the growth of online education was inevitable, the Covid-19 pandemic has helped accelerate the pace of digital learning adoption. However, mere course creation is not enough for an online learning academy. One of the most challenging things is attracting people to enroll for your course. Many people believe that simply posting about a course on social media is enough, which is far from being true. To expand the reach of your online course, you need effective marketing and sales strategies and the most effective strategy is a sales funnel. It allows you to attract customers to your course through a series of landing pages, emails, videos, e-books, podcasts, and many others. So here are some of the most tried and tested strategies to drive learners to your online learning academies.
Create Online Presence
Organising and conducting live webinars offers free engagement and high-value content and builds brand trust and awareness. This is ideal for marketing classes, products, or services that need prior knowledge. As a start, you can speak at online events to increase your reach to the people. Answering questions and queries on Quora is also an effective way to build your online presence and maintain it for a long time on the internet.
One of the most effective ways of marketing is content marketing. Creating content that attracts people’s attention and gets them to share it with their network is key to success with social media. Let’s look at some of the most popular and effective ways of content creation.
Blog – It is one of the most common forms of content people create. You can create your website or use a third party’s help to upload your blogs. Don’t just run after the keywords but try to ensure that your content is relevant, contextual and easy to read for the common audience.
YouTube – A view on YouTube is far more valuable than any other social media platform. Simply because of the fact that the duration of the content consumed is longer, probably in minutes and not seconds as on other social platforms. Once you have enough subscribers on YouTube, it is easy to increase your reach on other social media platforms. But creating a good YouTube video is not a cakewalk. It initially takes a lot of hard work and practice, but once you get used to it, making videos becomes fun, and the result can be fantastic for your courses.
Podcast- Podcasts are gaining popularity and is a natural extension of your YouTube videos. Platforms such as Spotify are an excellent way to make your podcast public. It will take some time to build the audience, but it is a great way to make your online course full of traffic if done in the right way.
Build a community- Building a community will allow you to reach out to the people who will be loyal to all of your courses, whether it’s through social media or community-specific applications and tools. Every time you market your course, it acts as a ready-made audience database that you own and don’t have to pay for. Moreover, you can reach out to social media influencers, especially those who have a clear and well-defined niche. Partnering with such influencers can be beneficial for you to increase the reach of your course.
Today, online marketing is one of the go-to methods for marketers worldwide to promote their products and services. It’s much different from traditional marketing and leverages web-based channels to spread a company’s message to its target audience. In online marketing, email marketing and SEO are widely used by marketers to ramp up their marketing efforts. Let’s find out more about them.
Email Marketing – Industry reports suggest that effective email marketing can help you to generate $42 for every $1 spent. To build your list, you could start with something simple offering free giveaways like eBooks, reports and case studies. Once people download your free product or service, you get to capture their email IDs, which can later be used to reach out to pitch your paid courses with specific offers.
Search Engine Optimisation (SEO) – SEO will allow customers to look for items and services in your domain to locate you when they need them. It is a long-term investment that pays off 100 times more when done correctly. In SEO, searches for Near Me, Voice, and Long Tail Keywords are prevalent and can be used to bolster your marketing efforts.
There are several more hacks that can be utilized to exponentially increase the reach of your courses. But its critical to ensure that you keep experimenting with what’s working and what’s not. So that you learn, fail, fail fast, learn, implement, and improve. Because when you think about building your online academy, it is vital to select a platform that lets you automate all this plus helps you sell your courses, webinars, and memberships faster with automated sales funnels so that you can focus on what matters the most and that’s building your brand.