Now, the company is specializing in a brand new, growing phenomenon, according to one of its executives: stay video streaming.
Rishi Jaitly, vice president for Asia Pacific, middle East and North Africa at Twitter, spoke to CNBC on Wednesday at a hearth chat at upward push 2016, a generation conference in Hong Kong, where he saidthe platform become “constructed for the live reviews.”
In 2015, Twitter received the live streaming app Periscope which lets users broadcast stay or view livecontent material from anywhere. for example, a scholar in new york may want to watch a live videoapproximately a public protest in an Asian united states midway across the globe.
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better net connectivity through WiFi and 4G in Asia made the region equipped for stay video streaming,said Jaitly.
students react to the video game throughout ‘The Twitch membership‘ at a center school, November 23, 2015.
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toward the cease of may additionally, Twitter announced a partnership with KKBOX, one among Asia’sleading music streaming offerings, to bring chinese language pop song (C-Pop) to a much broader,international target audience.
KKBOX will put up stay content onto its own Twitter account, together with weekly Q&A periods with artists, autographed videos from musicians and producers and live broadcasting of C-Pop live showsthrough Periscope.
“it’s the mainstreaming of Periscope,” said Jaitly. “What they recognise is present day precedence is target audience. What they may be trying to do is build and interact an target market that has affinity and loyalty. Monetization and all with a purpose to come [later].”